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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.

Why the name change?

The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.

Why Blazeo?

Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.

ApexChat is now Blazeo! Learn more

How to Optimize Seasonal Ads for Home Services

Mariam Hameed November 13, 2024 4 minute read
How to optimize seasonal ads for home services

Seasonal advertising strategies play a crucial role in the home services industry, where demand fluctuates based on the time of year. Whether it's preparing homes for winter, handling spring maintenance, or keeping air conditioning units running smoothly during the summer, understanding when and how to advertise is key to maximizing conversions.

However, simply running seasonal ads isn't enough to drive sales. To truly boost conversions and connect with potential customers, integrating live chat on your website or through chat forums can make a significant difference.

Timing your seasonal ads for maximum impact

Home services businesses often face a surge in demand during specific seasons. For example, furnace and heating repairs are in high demand as winter approaches, while HVAC services peak in the summer months. However, the real challenge is ensuring your ads reach customers at the right time and convince them to act quickly.  

Also read: How to Get More Home Improvement Leads

Here are a few seasonal advertising strategies to consider:

  1. Pre-season Promotions: Running early-bird promotions or offering discounted services before the peak season can help capture customers' attention before they commit to competitors.
  2. Limited-Time Offers: Time-sensitive offers create urgency. For instance, offering discounts on plumbing services before the winter freeze or promoting AC check-ups ahead of the summer heat encourages immediate action.
  3. Targeting Specific Events: Identify key dates in the season where demand spikes. For example, tax season might drive homeowners to invest in home improvements, while the holiday season can trigger cleaning and repair needs.

The key to a successful seasonal ad strategy is understanding the peak times for your services and timing your campaigns to reach customers right when they need you the most.

Why live chat is crucial for home services conversions

While traditional ad strategies are important, incorporating live chat into your website or landing pages takes your marketing efforts to the next level. Live chat isn't just a convenience for visitors; it's a powerful tool that can boost conversions by providing real-time support to potential customers. According to last year's data, 87% of live chat conversations received a positive customer satisfaction rating. Here’s how:

1. Immediate assistance for time-sensitive needs

When potential customers visit your site for home services, they often need immediate assistance. Live chat enables instant connection, addressing concerns and providing pricing, availability, and appointment scheduling. This real-time support can turn a potential lead into a new customer.

2. Personalized interactions to increase trust

Home service decisions rely on trust, especially when allowing someone into your home. Live chat personalizes interactions, builds credibility, and reassures customers. Addressing their needs in real-time showcases your expertise and can turn hesitant visitors into loyal customers.

Also read: How to Utilize Live Chat to Communicate with Website Visitors

3. Improved lead capture and conversion rates

Studies show that websites with live chat have higher conversion rates by engaging passive visitors. Live chat initiates conversations, guides customers through bookings, and captures key details like service needs and contact info, enabling tailored follow-up and appointment scheduling.

4. 24/7 availability and better customer experience

While seasonal ads are usually time-sensitive, live chat can ensure that your business remains accessible outside of traditional working hours. A live chat platform can be set up to offer 24/7 support or direct customers to helpful resources when you're offline. This flexibility not only improves the customer experience but also captures leads during peak inquiry hours, such as evenings and weekends.

Best practices for integrating live chat into your seasonal campaigns

To make the most out of live chat and seasonal ads, here are some best practices:

  • Timing Is Key: Make sure live chat is available during peak traffic times, especially when seasonal ads are running, to provide immediate support when customers are most likely to inquire.
  • Promote Your Live Chat: Add calls to action in seasonal ads, like “Need help? Chat with us for a free quote!” to boost interactions.
  • Train Your Team: Train your support team to handle seasonal inquiries efficiently, answering questions and converting visitors into customers.

LET'S CONNECT We'd love to hear from you! The sooner we chat, the sooner we can help your business grow.

Wrapping up

Seasonal ads boost conversions, but integrating live chat maximizes results. It provides immediate, personalized assistance, helping businesses capture leads, build trust, and drive sales. Whether through promotions or urgent service needs, live chat enhances seasonal campaigns and increases conversions.

Ready to take your seasonal campaigns to the next level? Blazeo’s live chat solutions can help you engage customers instantly, boost conversions, and drive sales. Get started today!