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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
Some visitors are different than others. And to make sure your live chat service is as effective as possible it helps to understand where your visitors who chat and your chat leads come from. After you've updated Google Analytics to include tracking data from ApexChat you can learn a lot more about who your website chatters are.
This page will teach you where to find more information on the people who start chats on your website. First, find the "Behavior" option under the left-hand menu in GA:
Look for "Events" and "Overview" under the "Behavior" submenu:
Here you'll find an overview of the various events you've set up. The labels may change depending on what you name your events. For example, we called chats "Chats" and leads that come from chat "ChatToLeads." If you're looking for information on all visitors who chat click on your business' label for chat.
Once you're looking at the overview of chat events on your website you'll need to add a secondary dimension. One of the more useful ones is "Source / medium," which will help you track lead your sources. You can also choose dimensions such as "Landing page," "Page" or "Device."
Type your preferred secondary dimension to find it immediately, or browse through the list of options in the drop-down menu:
Now you can compare chats against secondary dimensions such as "Source / medium" to learn where your most interested prospects are coming from:
Live chat
Voice call centers
Appointment scheduling
Retainer signing
Home services
Lawyers and firms
Medical services
College admissions
Real estate agents
Marketing agencies
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