How to Set Up Google Analytics 4 

Google Analytics 4 (formerly known as “App + Web”) is a new kind of Google Analytics property, with different reports than what is typically used in Universal Analytics properties.

This new Google Analytics 4 property can be used for a website, an app, or both a website and app together. Universal Analytics properties only support websites. Read Google’s announcement to learn more.

This guide covers how Blazeo (formerly ApexChat) customers can set up the new Google Analytics 4 property to track events for your account. Let’s get started!

Note: To integrate with GA4, kindly reach out to your account manager and provide them with your Google Analytics measurement ID.

Events We Send

Blazeo (formerly ApexChat) sends two events, one for when the chat is initiated and one for when a lead is generated.

1. The event name for chat initiation is chatStart.

2. The event name for a lead is chatLead.

Blazeo (formerly ApexChat) clients can see the events on their Google Analytics Dashboard by going to Engagements > Events.

Marking an Event as a Conversion

In Google Analytics 4, goals have been replaced by conversions. To set up a conversion for the chatLead event you can follow these steps: