As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.

Why the name change?

The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.

Why Blazeo?

Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.

ApexChat is now Blazeo! Learn more

How to Set Up Google Analytics 4 

Author March 17, 2024 2 minute read

Google Analytics 4 (formerly known as “App + Web”) is a new kind of Google Analytics property, with different reports than what is typically used in Universal Analytics properties.

This new Google Analytics 4 property can be used for a website, an app, or both a website and app together. Universal Analytics properties only support websites. Read Google's announcement to learn more.

This guide covers how Blazeo (formerly ApexChat) customers can set up the new Google Analytics 4 property to track events for your account. Let's get started!

Note: To integrate with GA4, kindly reach out to your account manager and provide them with your Google Analytics measurement ID.

Events We Send

Blazeo (formerly ApexChat) sends two events, one for when the chat is initiated and one for when a lead is generated.

1. The event name for chat initiation is chatStart.

2. The event name for a lead is chatLead.

Blazeo (formerly ApexChat) clients can see the events on their Google Analytics Dashboard by going to Engagements > Events.

Marking an Event as a Conversion

In Google Analytics 4, goals have been replaced by conversions. To set up a conversion for the chatLead event you can follow these steps:

  • 1. Go to the Google Analytics 4 Dashboard.
  • 2. Go to the Admin section
  • 3. Select Conversions from the left side menu
  • 4. Click the new conversion event button
  • 5. Enter chatLead as the event name, then click save.

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