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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.

Why the name change?

The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.

Why Blazeo?

Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.

ApexChat is now Blazeo! Learn more

What’s a Good ROI for Google Ads? Tips to Boost Performance

Mariam Hameedi January 2, 2025 6 minute read
What’s a Good ROI for Google Ads? Tips to Boost Performance

Cracking the Code: What’s Considered a Good ROI for Google Ads?

Google Ads is one of the best tools for getting your business noticed. It helps bring visitors to your website, introduce them to your services, and (fingers crossed!) turn them into customers. But if you’re spending money on ads, you want to know one thing: is it worth it? That’s where ROI—Return on Investment—comes in.

So, what’s a good ROI for Google Ads, and how do you make sure your campaigns deliver results? Let’s break it down, sprinkle in some tips, and talk about how live chat can take things to the next level.

What’s ROI, Anyway?

ROI measures how much profit you make compared to what you spend on ads. The formula is simple:

ROI = (Revenue - Ad Spend) ÷ Ad Spend × 100

For example, if you spend $500 on ads and make $1,500 in sales, your ROI is 200%. That’s a good return! But what’s considered good can vary.

What’s a Good ROI for Google Ads?

On average, businesses see a 200% ROI with Google Ads. That means for every dollar spent, they make two back. But this number depends on a few factors:

  • Your Industry: E-commerce businesses often aim for a higher ROI, while service industries like education may have slightly lower but equally impactful returns.
  • Your Goals: Are you building awareness or chasing immediate sales? Both affect ROI expectations.

For education platforms, a 150-250% ROI is a strong benchmark, as the long-term value of a student—including tuition fees, referrals, and retention across multiple courses—can far exceed the cost of acquisition. However, ROI can vary based on factors like the platform’s niche, course pricing, and marketing efficiency, with higher benchmarks often achievable for premium programs.

Also read: Education Leads: From Channels to ROI Success

How to Boost Your ROI with Google Ads

Now that we’ve got the basics down, let’s talk about making your Google Ads work harder and smarter.

1. Know Who You’re Talking To

The more you know about your audience, the better your ads will perform.

    • Think about their age, location, and interests.
    • Use keywords that match what they’re searching for.

For example, if you’re promoting an online coding course, focus on terms like “learn coding online” or “beginner coding classes.”

2. Write Click-Worthy Ads

Your ad is the first thing people see, so make it count!

    • Highlight what makes you unique.
    • Use clear, action-driven language like “Start Today” or “Join Now.”
    • If you have testimonials or great stats, include them.

3. Make Landing Pages Shine

Once someone clicks your ad, they’ll land on your site. This page is key to getting conversions.

    • Keep it simple with one clear call-to-action (like “Sign Up” or “Learn More”).
    • Match the page’s content to the ad. If your ad talks about a discount, make sure the landing page does too.
    • Add testimonials or reviews to build trust.

Also read: Boost Your Conversion Rates: Top Conversion Tools for Websites and Landing Pages

4. Engage Visitors with Live Chat

Here’s where things get fun. You’ve worked hard to get people to your site—don’t let them leave without answering their questions.

Live chat, like the one offered by Blazeo, allows you to connect with visitors in real time. It’s like having a friendly assistant waiting to help, and it works wonders for education platforms.

Imagine this: A potential student lands on your site, curious about a course, but they’re unsure if it’s the right fit. With Blazeo’s live chat, they can ask, “How does this course work?” and get an instant answer. It’s simple, fast, and personal—creating a seamless experience that builds trust and moves them closer to conversion

Here’s why live chat is a game-changer:

    • Instant Help: People love quick answers, and live chat delivers.
    • Trust Building: A real-time conversation shows that you care about their concerns.
    • Lead Capture: If visitors aren’t ready to sign up, you can gather their details for follow-ups.

5. Don’t Forget Remarketing

Not everyone who clicks your ad will convert immediately, but that’s okay. Remarketing lets you stay on their radar.

    • Show ads to people who’ve visited your site but didn’t take action.
    • Use messages like “Still thinking about joining? Enroll today and get 10% off!”

Live Chat: A Secret Weapon for ROI

Let’s take a closer look at how live chat fits into the equation.

  • Turning Visitors into Leads: Live chat allows you to engage visitors who might otherwise leave your site. A quick response can be the nudge they need to sign up.
  • Reducing Bounce Rates: If someone’s about to exit, live chat can pop up with a friendly, “Need help finding something?” This keeps them engaged.
  • Better Data, Better Ads: Live chat tools often include analytics, so you’ll know what questions people are asking. Use this info to tweak your ads and landing pages.

What Metrics Should You Watch?

To measure how well your campaigns are doing, keep an eye on these metrics:

  • Click-Through Rate (CTR): Are people clicking your ads?
  • Conversion Rate: Are those clicks turning into sign-ups or purchases?
  • Cost Per Lead (CPL): How much are you spending to get each lead?
  • Customer Lifetime Value (CLV): How much is each student worth to your platform over time?

Let’s Put It All Together

Paid ads and live chat are like peanut butter and jelly—they’re good on their own, but amazing together.

Google Ads helps you attract the right audience, while live chat ensures you’re engaging with them effectively. Whether you’re answering a quick question, resolving doubts, or just being there to help, live chat builds trust and boosts conversions.

The Winning Formula: Ads + Engagement = ROI Magic

Investing in Google Ads is a smart move, but getting a good ROI requires more than just running campaigns. It’s about understanding your audience, optimizing your ads and landing pages, and using tools like live chat to engage and convert visitors.

In fact, 63% of consumers are more likely to return to a website that offers live chat, and businesses that use live chat report an average increase in conversion rates by 20%. These numbers show that real-time engagement can be the secret sauce to turning clicks into conversions.

With the right mix of strategy and tools, you can turn ad clicks into meaningful connections—and ultimately, long-term success for your education platform.

Looking to take your campaigns to the next level? Blazeo's live chat solutions make it easy to connect with your visitors, answer their questions in real-time, and boost your lead conversions.

Let Blazeo be the game-changer for your ROI. Get started today!


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