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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
Generating education leads and turning them into measurable ROI success is both an art and a science. For educational institutions offering degrees, certifications, or online learning, the journey from lead generation to enrollment is pivotal.
This guide explores how to identify the best lead generation channels, optimize lead conversion, and achieve remarkable return on investment in education marketing.
Education leads are prospective students who have expressed interest in your programs or courses by taking actions such as:
Each lead represents an opportunity to convert interest into enrollment. However, success hinges on understanding what influences potential students, including:
The digital era offers numerous channels to attract and convert leads. Choosing the right mix can significantly boost your ROI.
SEO is the backbone of organic lead generation. Ranking high for terms like “best online courses” or “affordable MBA programs” ensures visibility.
Also read: Chatbots in Admissions: 7 Lead Gen Hacks
PPC advertising platforms like Google Ads allow you to capture high-intent leads searching for solutions you provide.
Social platforms are powerful tools for reaching various demographics.
Email marketing is perfect for nurturing education leads.
Interactive virtual events can help build trust and showcase the unique value of your institution.
A streamlined lead funnel ensures potential students remain engaged and progress toward enrollment.
At this stage, focus on attracting attention:
Here, leads evaluate their options:
At the final stage, make it easy for leads to take action:
Return on investment (ROI) is a critical metric for evaluating the success of your lead generation efforts.
By targeting mid-career professionals through LinkedIn ads, an online platform offering coding bootcamps tapped into the growing demand for upskilling opportunities. Market research highlights this trend, emphasizing the availability of innovative online programs. The coding bootcamp market is projected to grow at a compound annual rate of 4.9% from 2024 to 2031, reflecting the rising interest in these programs as a pathway to career advancement.
A private university used YouTube to share campus tours, faculty interviews, and alumni testimonials with multilingual content and subtitles. As a result, they doubled international inquiries within six months. This approach resonates with a survey from Inside Higher Ed, which found that 85% of prospective students find virtual campus tours helpful when researching colleges. The combination of engaging content and accessibility through platforms like YouTube is key to attracting a global audience
A technical training institute used webchat and web-to-phone on their application submission portal to reduce incomplete applications by over 47%. By making live agents available to prospective students during the application process, they were able to provide instant answers to applicants and guide them through the application forms.
Also read: Why Video Content is a Must in Digital Marketing Today
Stay ahead of the curve by incorporating emerging trends into your strategy:
Generating and converting education leads is crucial for effective marketing. By using the right mix of SEO, PPC, social media, and webinars, while focusing on ROI, you can build a growth-driven strategy. Personalization, data-driven insights, and adapting to trends like AI and interactive content will keep you ahead of the curve.
To take your lead conversion to the next level, Blazeo—an advanced ad conversion platform—can help optimize campaigns and maximize ROI. Visit Blazeo today to learn how we can boost your lead generation strategy.
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