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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
The Sam Bernstein Law Firm, founded in 1968, is one of Michigan’s most prominent personal injury firms, with a legacy spanning three generations. Known as "Michigan’s First Family of Law®," the firm has a team of approximately 40 attorneys and has recovered over $3.5 billion for more than 100,000 clients across a wide range of personal injury cases. Committed to accessibility and client service, the firm continues to evolve by integrating tools like Blazeo’s live chat to better serve clients around the clock.
A group of 40+ attorneys | 800+ years of experience combined
The Sam Bernstein Law Firm was experiencing an overwhelming surge in inbound web and phone inquiries from individuals seeking legal help. As one of Michigan’s most recognized personal injury firms, their reputation drew high volumes of traffic—particularly from victims of auto accidents, medical malpractice, nursing home abuse, and social security disability issues. However, their internal staff was stretched thin and unable to respond to every inquiry quickly. Without the resources to manage real-time engagement, especially outside standard business hours, many calls and web contacts went unanswered.
This gap meant the firm was unintentionally turning away qualified leads—people often in crisis, seeking immediate guidance. For example, an injured driver unsure of their next steps, or a family member urgently looking for help in a suspected case of nursing home neglect, might abandon the effort if they couldn't speak to someone promptly. Every missed conversation represented not just a potential case lost, but also a person who may have benefited from the firm’s legal expertise. The team needed a scalable solution that could triage and support inquiries at any hour—without sacrificing quality or professionalism.
To address the overwhelming influx of inquiries, The Sam Bernstein Law Firm implemented Blazeo’s 24/7 live chat service, enabling them to engage prospective clients the moment they visited the firm’s website. Blazeo’s trained agents—available around the clock—helped answer urgent questions, qualify leads, and guide users toward taking the next steps. Whether someone was seeking help after a car crash, researching legal options for nursing home abuse, or navigating the complexities of a medical malpractice case, Blazeo’s chat specialists ensured every inquiry received a timely, informative response. The chat widget, branded to match the firm's identity, created a consistent, trustworthy digital experience.
To ensure no opportunity was missed on the phone channel, the firm also integrated Blazeo’s Voice Call Center. Blazeo’s U.S.-based agents answered inbound calls 24/7, with 80% of calls picked up within 30 seconds. These agents were trained not only to represent the firm’s tone and professionalism but also to complete intake forms, qualify cases, and even initiate real-time call transfers or retainer signings when appropriate. This gave the firm an extended, always-on intake team capable of capturing potential clients at their moment of need—without placing strain on internal staff.
By combining Blazeo’s live chat and voice services into a single, unified intake solution, The Sam Bernstein Law Firm unlocked powerful operational efficiencies. All leads—whether they began as a chat or a phone call—were routed through Blazeo’s centralized intake system, enabling seamless tracking, consistent data capture, and faster handoff to attorneys. This holistic approach eliminated silos between communication channels, reduced the risk of lost leads, and allowed the firm to respond more intelligently and consistently across all touchpoints. The result: more signed cases, less internal pressure, and a client experience that aligns with the firm’s reputation for excellence.
Since partnering with Blazeo, The Sam Bernstein Law Firm has significantly improved its ability to manage and convert inbound inquiries. Blazeo now handles over 2,000 live chat sessions each month, with more than 600 converted into qualified leads. These real-time interactions ensure prospective clients receive timely responses while feeding a steady stream of high-intent cases to the firm.
Blazeo also manages over 5,000 minutes of inbound phone calls monthly. Their U.S.-based agents convert many of these into relevant intakes while screening out non-case-related calls, such as ineligible matters or duplicates. This filtering saves the firm hundreds of hours and allows internal staff to focus on high-value clients.
By combining live chat and voice support into a unified intake system, Blazeo helps the firm capture more leads while reducing operational strain. All inquiries are tracked and qualified consistently, improving efficiency and ensuring no opportunity slips through. With Blazeo as a 24/7 front-line partner, The Sam Bernstein Law Firm delivers a faster, more responsive experience without compromising quality.
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