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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
Rosen Injury Lawyers specialize in mass tort and product liability cases, helping victims injured by dangerous drugs, defective medical devices, or faulty consumer products. Their experienced attorneys have successfully obtained millions in compensation and are committed to providing compassionate representation. Offering free consultations, they operate on a contingency-fee basis, meaning clients pay nothing unless a settlement or verdict is secured. Rosen Injury Lawyers aim to hold manufacturers accountable and fight for justice on behalf of injured individuals.
You have to advertise on Facebook. But between organic posting, Facebook’s advertising platform and the myriad calls to action it o ers, developing campaigns that generate significant at a low cost per lead can be tricky.
So, when Rosen Injury Lawyers, a personal injury practice, identified an emerging Facebook CTA that converts from lead captured to deal 4x as frequently as other CTAs, the law firm knew it was a big deal.
But different calls to action mean different results. A digital marketer’s goal is to identify the perfect mix of CTAs and campaign budgeting to develop Facebook into an optimized lead generation channel.
For Rosen Injury Lawyers that ideal recipe would ultimately reduce pressure on the practice’s intake staff.
“You get the lead ad leads and you have to follow up... The lead ads are the cheapest but when you break it down is it really worth it? All of the time and all of the calls and all that.” – Joseph Fantini
But Facebook’s ‘Message Us’ CTA offers Rosen Injury Lawyers an opportunity to prequalify leads. And Blazeo’s ( formerly ApexChat ) Facebook integration ensures intake staff and attorneys are free to focus on their core responsibilities.
Agents qualify leads before the lead information reaches Rosen Injury Lawyer’s intake staff. And thanks to pay-per-lead pricing, the practice only pays for the qualified leads it will eventually follow up with.
Now, with only qualified leads going from chat to call center, Rosen Injury Law’s intake professionals are able to spend more time on calls that end in signed retainers.
And ultimately, that helps Fantini identify the most valuable Facebook CTA for Rosen Injury Law, to the tune of more leads.
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