How a PI Law Firm Increased Lead Capture and Intake Consistency With AI-Driven Conversations

Abdul Haseeb January 20, 2026 3 minute read

Overview

A personal injury law firm was generating steady inbound interest, but its intake process was creating more stress than confidence. The firm relied on a pay-per-lead, live-agent model that made costs unpredictable, qualification inconsistent, and after-hours coverage unreliable. Every month brought new questions: Which leads were billable? Were they qualified? Were they worth the cost?

The firm turned to Blazeo to replace uncertainty with a transparent, AI-driven intake system. With always-on conversational AI handling first contact, the firm gained instant response, structured intake, and predictable results — without adding staff or paying per lead.

Highlights

Challenge:

Unpredictable pay-per-lead pricing and inconsistent intake created stress, extra cost, and missed opportunities.

Solution:

Blazeo’s AI-powered conversational intake provided unlimited, always-on engagement without per-lead billing.

Integration:

Captured conversations and structured intake data synced seamlessly with existing workflows.

Impact:

Manual follow-up and pricing anxiety were replaced with consistency, clarity, and peace of mind.

Results

The Challenge:

When Pay-Per-Lead Intake Becomes a Liability

For personal injury firms, speed and trust at intake are everything. But for this firm, the biggest frustration wasn’t lead volume — it was how those leads were priced and handled.

Their previous intake model charged per lead, which created several compounding issues:

Monthly costs fluctuated without warning
Duplicate or low-quality leads still carried a price tag
Staff spent time reviewing whether leads were “worth paying for”
Intake quality varied depending on agent availability and performance
After-hours inquiries often went unanswered

Over time, this led to internal frustration and a lack of confidence in the intake process. Even when demand was strong, the firm couldn’t be sure every opportunity was handled properly — or cost-effectively.

The Solution:

AI-Driven Intake With Blazeo

Blazeo offered something fundamentally different: AI-powered intake instead of a live-agent-only model.

Once implemented, Blazeo’s conversational AI began engaging website visitors immediately — asking structured intake questions, capturing contact and case details, and ensuring no inquiry was missed.

Unlike pay-per-lead solutions, Blazeo did not charge per conversation or per inquiry. The firm could engage unlimited leads without worrying about cost creep, billing disputes, or qualification ambiguity.

Rather than replacing staff, Blazeo handled first contact and intake automation — freeing the team to focus on consultations and case evaluation.

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Resources

Why the name change?

Why Blazeo?