pixel

As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.

Why the name change?

The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.

Why Blazeo?

Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.

ApexChat is now Blazeo! Learn more

The Power of Video in Chat Widgets: Driving Engagement and Conversions

Ilke Akcasoy December 9, 2024 5 minute read
The power of video in chat widgets

Standing out requires more than just eye-catching designs and compelling copy. Businesses need tools that capture attention and build trust instantly. Enter the Video Greet feature, a game-changing innovation that integrates short, personalized video messages into website chat widgets. This humanizes the customer interaction, creating stronger emotional connections and boosting conversions.

Why Video Is Essential in Modern Engagement

Video marketing has solidified its position as one of the most effective tools for customer engagement. According to Wyzowl’s 2024 survey, 91% of consumers want more video content from brands, and 64% are more likely to purchase after watching a video about a product or service. Integrating video into chat widgets capitalizes on this preference, combining the interactive power of chat with the engaging nature of video.

Additionally, a study by Forrester Research found that chat widgets with video features see 5x higher engagement rates compared to text-only widgets. This highlights the growing demand for more dynamic and humanized interactions in the digital space.

What Is a Video Greet?

The Video Greet feature transforms static chat widgets into dynamic engagement tools by greeting website visitors with short, authentic video messages. Instead of a generic text-based “How can we help you?” the Video Greet allows businesses to showcase their personality, product, or service in a way that resonates immediately.

Key benefits include:

  1. Capturing Attention Instantly: Video grabs attention far more effectively than text, making it ideal for the first touchpoint on your website.
  2. Building Emotional Connections: Seeing a face or hearing a voice fosters trust and makes interactions feel more personal.
  3. Driving Specific Actions: A strong call-to-action (CTA) paired with the video encourages visitors to take the next step, such as booking a consultation or exploring a product.

Why It Works: The Psychology Behind Video Engagement

Humans are hardwired to respond to faces and voices. Research from MIT shows that facial recognition is a powerful trust signal, making video an ideal medium for creating instant rapport. Moreover, 95% of a message is retained when conveyed through video, compared to just 10% when delivered via text, according to Insivia.

This makes video particularly effective for explaining your unique value proposition or addressing visitor concerns. Video Greet takes these strengths and applies them to the critical moment when a user engages with your chat widget, turning a passive interaction into a memorable experience.

Best Practices for Implementing Video Greet

To ensure your Video Greet is as effective as possible, follow these proven strategies:

  1. Keep Videos Short and Engaging
    Aim for 20–30 seconds to maintain user attention. Use this time to welcome visitors, explain your value, and introduce the next step.
  2. Focus on Authenticity
    Authenticity beats overproduction. A polished but genuine message from your CEO or customer service team can feel more relatable and trustworthy than a heavily scripted video.
  3. Include a Clear CTA
    Every Video Greet should guide the viewer toward a specific action, such as starting a chat, scheduling a demo, or exploring a resource.

Real-World Impact of Video Greet: Case Study

The Law Offices of Joe Bornstein implemented a Video Greet on their website to create a welcoming first impression. Their short video featured a friendly team member explaining their services and encouraging visitors to ask questions. The result was a measurable increase in engagement and inquiries, as the video:

  • Made visitors feel personally welcomed and valued.
  • Addressed common questions upfront, reducing friction.
  • Differentiated the firm from competitors with a more humanized approach.

This example illustrates how the Video Greet feature can transform the customer journey, making it smoother, more engaging, and ultimately more likely to convert.

The Benefits of Video Greet for Businesses

Integrating a Video Greet into your chat widget delivers numerous advantages:

  1. Humanizes Your Brand
    Video provides a face and voice to your business, helping customers see the people behind the brand.
  2. Enhances Customer Experience
    Video allows you to address customer concerns quickly and effectively, creating a seamless and satisfying interaction.
  3. Increases Conversion Rates
    By capturing attention and fostering trust, Video Greet helps guide visitors toward meaningful actions, driving measurable results.
  4. Demonstrates Innovation
    Adopting video in chat widgets shows that your business is forward-thinking and dedicated to improving the customer experience.

What the Data Says About Video’s Effectiveness

To further emphasize the importance of video in engagement strategies, here are three relevant studies:

  • HubSpot (2024): Personalized video messages see higher response rates, with 49% more revenue generated from video content compared to other formats.
  • Forrester Research: Chat widgets that include video features achieve significantly better engagement than those relying on text alone.
  • Google Consumer Insights: Video is the preferred method for 72% of consumers when learning about products or services, indicating a clear shift toward visual-first content.

How Blazeo’s Video Greet Stands Out

If you’re ready to harness the power of video in your chat strategy, Blazeo’s Video Greet is an ideal solution. Blazeo simplifies the process of adding personalized video greetings to your chat widget, offering:

  1. Ease of Use
    Blazeo’s intuitive platform allows businesses to upload and integrate videos without technical barriers.
  2. Customizable Solutions
    Tailor your videos to match your brand voice, whether casual and friendly or professional and polished.
  3. Actionable Analytics
    With Blazeo, you can track engagement metrics to refine your approach and maximize results.

By using Blazeo’s Video Greet, businesses can capitalize on the growing preference for video content while creating meaningful, memorable customer interactions.

The Future of Chat Is Video

In a world where personalization and engagement are key, video offers a unique opportunity to stand out. The Video Greet feature takes the power of video and applies it at a critical touchpoint in the customer journey: the chat widget. By leveraging video to humanize interactions, build trust, and drive conversions, businesses can create experiences that resonate and deliver results.


LET'S CONNECT We'd love to hear from you! The sooner we chat, the sooner we can help your business grow.

 

Blazeo’s Video Greet makes it easy to integrate this innovative feature into your website. Ready to elevate your chat strategy? Explore how Blazeo can help you connect, engage, and convert like never before.