As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
Updated January 14, 2025
Live chat support is essential for any small business with an online presence. It improves website user experience (UX), enhances customer satisfaction, and significantly boosts conversion rates. When prospects visit your site, you need to be ready to provide instant answers—any time, any day. If hiring and managing a live chat team seems daunting, live chat outsourcing could be the perfect solution.
But is outsourcing right for your business? Let’s explore.
Live chat outsourcing involves hiring third-party providers to manage your online customer interactions. Instead of maintaining an in-house team, businesses partner with external experts to handle inquiries in real time. This ensures customers don’t face frustrating delays or impersonal automated systems.
For example, a business in California with European customers may find outsourcing economical for providing 24/7 service across multiple time zones. Even companies operating within a single timezone can benefit—many consumers prefer shopping or seeking support after hours.
By outsourcing, you also relieve your employees from juggling chat responsibilities alongside their core tasks, freeing them to focus on what they do best.
The cost of outsourcing varies based on the service provider and pricing model you choose. Here’s a breakdown of common pricing structures:
Some providers, like Olark, offer free live chat plans, but they often come with limitations—such as capped chats per month and minimal features. Free plans may also require you to manage chats yourself, which isn’t ideal if you’re unavailable to respond quickly. While free live chat is better than nothing, it’s a no-frills solution best suited for small-scale operations.
In this model, businesses pay a monthly fee for each agent. Costs range from $15–$60 per agent, depending on the provider and the feature set you choose. Basic plans often include limited chat history and customization, while premium plans offer advanced features like unlimited history and full customization. Popular providers include Zendesk, LiveChat, Zoho, and Olark.
Here, pricing is tied to your website’s traffic. Plans typically cost between $40 and $600 per month, with higher traffic resulting in higher costs. While suitable for businesses with consistent lead generation, this model allows businesses to forecast and budget better than other methods.
This flexible model charges you only for leads generated through the chat service. Providers using this plan can charge $15–$35 per qualified lead, along with possible setup fees. Pay-per-lead does minimize risk, ensuring you only pay for tangible results.
Customers often have questions before making a purchase. Quick, reliable responses via live chat can build trust, answer objections, and turn curious visitors into paying customers. This immediate engagement fosters stronger relationships with your audience, ultimately driving more sales.
Running an in-house team can be expensive, especially if 24/7 availability is required. Outsourced solutions offer cost savings without compromising on quality. Many providers leverage AI to assist their teams, improving response times and accuracy by analyzing past interactions and available resources.
With an external team handling customer interactions, your staff can focus on core business tasks rather than multitasking with live chat responsibilities. This improves overall productivity and employee satisfaction.
Virtually any industry can benefit, but here are a few standout examples:
By outsourcing chat services, these industries can meet customer expectations while staying competitive.
The real impact of live chat outsourcing lies in its ability to deliver measurable results. For example, Blazeo’s new tiered-pricing model has consistently generated quality leads for businesses. As Evan Lamont of TLG Marketing states:
“As an agency, it’s our job to help generate leads and new contacts for our clients, and Blazeo is just another way to facilitate that. If your business relies on lead generation, Blazeo live chat is a no-brainer.”
To remain competitive, businesses must adapt to evolving customer expectations. Live chat outsourcing offers a cost-effective, scalable way to deliver real-time support, increase conversions, and boost customer satisfaction. Whether you’re a small business or a large enterprise, outsourcing can help you capture leads, streamline operations, and drive growth.
Ready to transform your customer service strategy? Explore live chat outsourcing solutions today and take the first step toward better customer engagement.
Read more: When to Use Live Chat vs Chatbots