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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
(Updated 3/17/2025)
Implementing effective lead generation strategies is crucial for businesses to sustain growth during economic downturns. By adopting innovative approaches and optimizing marketing efforts, companies can continue attracting high-quality leads even in challenging times.
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And as we enter 2025 many of those changes will remain, at least for a while. If they haven’t already, it’s important that small- and medium-sized businesses identify affordable lead generation solutions that are reliable in tough times.
Untargeted cold calling and large campaigns that cast a wide net bring in plenty of interest, but they’re inefficient ways to spend marketing dollars amid an economic downturn. In order to maintain a comfortable profit margin in lean times, it’s important that you find better ways to spend that money.
Internet usage surged significantly during the early stages of the pandemic, with a 25% increase observed within days in March 2020 as lockdowns took effect. Although usage patterns have normalized, online engagement remains higher than pre-pandemic levels. This shift underscores the importance of enhancing digital marketing efforts to reach prospects where they are spending more time.
Developing a digital marketing plan allows businesses to focus advertising efforts on audiences most likely to convert, ensuring efficient use of marketing budgets. Effective strategies include:
By delivering the right messages to the right audiences, businesses can maximize the return on investment for their marketing expenditures.
(Read also: How Digital Marketing Agencies Can Support Their Customers During COVID-19)
Engaging with prospective customers online requires selecting the most effective channels for your business. Consider the following options:
With increased online activity, platforms like Facebook, Instagram, and TikTok have become central to how people connect. Maintaining an active presence on these networks can significantly enhance brand visibility and lead generation.
Email remains a powerful tool, influencing purchasing decisions for 59% of recipients and aiding in customer retention for 80% of business professionals. Utilizing affordable email marketing platforms enables large-scale, personalized communication with potential leads.
Investing in paid ads through platforms like Google and Facebook can yield substantial returns when campaigns are well-executed. Targeting specific audiences increases the likelihood of converting leads into customers.
Your website serves as a critical digital lead generation tool. Implementing strategies such as search engine optimization (SEO), creating compelling landing pages with forms, and integrating live chat can enhance user engagement and lead capture.
The one commonality across all the above channels? Done right, they’re all downright affordable if not free. In times of economic hardship, strategies like these will help your business maintain its lead generation potential. Without sacrificing the profit you make from leads that convert into customers for your business.
The effectiveness of your lead generation efforts heavily depends on the resonance of your messaging. Address the following questions to craft compelling content:
By focusing on these areas, you can create targeted campaigns that effectively communicate the benefits of your products or services, thereby increasing the efficiency of your lead generation strategies during economic downturns.
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