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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
Instagram has quietly evolved into a search engine. And while most marketers are still chasing likes, the smart ones are optimizing for search—just like they would on Google.
Your audience may search for “meal prep ideas,” “freelance tips,” or “best salons in Dubai.” They are doing this more often on Instagram. That means the platform now decides who shows up on its internal "page one"—and if it’s not you, it’s your competitor.
Here’s how to hijack that page-one traffic before they do.
Instagram lets you control whether your profile shows up in search. If this is toggled off, none of your optimization efforts matter.
What to do:
Pro Tip: You only need to do this once. But it's the first gatekeeper to show up in Instagram’s search.
Instagram now indexes caption text—not just hashtags. That means your first line should include keywords your audience might be searching for.
Example:
Instead of:
“Post-workout glow”
Try:
“Post-workout meal plan for fat loss (3 high-protein recipes)”
Pro Tip: Search results favor captions where the keyword appears early and naturally.
Your Instagram name field and bio are searchable. Optimize them like you would a homepage title and meta description.
Example:
Name: Maria | Bridal Makeup Artist Dubai
Bio: Luxury bridal looks | On-site bookings | DM to book your 2025 slot
Pro Tip: Use vertical pipes | or slashes / to break up services cleanly and clearly.
Alt text isn't just for accessibility—Instagram uses it to understand the content of your images.
How to add it:
Example:
Alt Text: “Easy vegan meal prep with quinoa and tofu for beginners”
Pro Tip: This helps with both Instagram search and Google Image indexing if your account is public.
Reels are the most discoverable format on Instagram—and Instagram indexes the audio, captions, and text overlays.
How to optimize:
Pro Tip: Instagram's AI now understands video content contextually. Consistency across visual, spoken, and caption cues = better reach.
Linktree splits traffic and kills SEO. Instead, direct users to a custom landing page on your site, or use tools like Carrd or Stan Store. Here, use search-intent headlines to guide their experience.
Example CTA headlines:
Pro Tip: This makes your Instagram traffic measurable, branded, and conversion-friendly—unlike generic link hubs.
Carousels are savable, scannable, and search-friendly. Instagram indexes both the text on images and the caption copy.
Structure:
Pro Tip: Use tools like Canva or Adobe Express to template your carousels with consistent branding and layout.
Instead of just sharing Reels on TikTok and YouTube Shorts, make content with YouTube-friendly titles first. Then, adapt it for Instagram.
Why?
YouTube is the #2 search engine. If your title works there, it’ll work on Instagram too.
Pro Tip: Reverse-engineering your content from YouTube Shorts means you’re always creating search-optimized videos by default.
Instagram isn’t just a social platform—it’s a visual-first search engine that now drives buyer intent. From Reels to bios to carousel posts, it’s rewarding creators and businesses who build with discoverability in mind.
Start optimizing today, and you’ll start ranking for the keywords your competitors haven’t even noticed. And when that traffic lands? Be ready to convert with a clear CTA—and a smart chat widget like Blazeo that captures leads in real-time.
Instagram SEO refers to optimizing your Instagram profile, captions, alt text, and content with keywords so your posts rank higher in Instagram’s internal search results.
Go to Settings → Privacy → Account Privacy and enable "Show in search results." This ensures your profile is visible in Instagram search.
While hashtags help, Instagram now prioritizes keyword-rich captions, bios, and alt text for ranking content.
Yes. Custom alt text allows you to insert relevant keywords, making your content more discoverable both on Instagram and through Google Image search.
Use your keyword in the spoken content, text overlays, and caption. Start with a keyword-based hook within the first 3 seconds to maximize discoverability.
Absolutely. Carousels with keyword-rich headlines and captions act like mini-blogs, which Instagram’s algorithm can index and rank.
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