How to increase leads from your website

Your website is often your best lead-generation tool. Because of that, it’s important to learn how to increase leads from your website.

Are you doing enough to capture leads from your website, or are you missing out on valuable opportunities for your business? Your website is your primary presence on the web. Facebook, Google and other search engines and social networks provide opportunities to connect. But your website is your own to model in the shape of your brand. And it represents most people’s first chance to consume substantial information about your business. This is where they’ll learn about your services, see what previous clients have to say about your business and initiate engagement with your representatives. Because of this, it’s important to take steps to optimize your web presence to increase leads from your website.

The goal: Increase leads from your website

Just about any website you visit is going to have an email address and phone number listed somewhere. Providing this contact information allows businesses to generate leads by giving prospects the tools they need to connect and set up an appointment or consultation. However, this can put too much onus on the consumer. And if you’re not doing enough to convince people to look for that information, you’re not getting anywhere. But even if your website does convince them to reach out, are you making it easy for prospects to engage with reps?

Block Quote Bubble Template websiteengagement

Your website should compel people to connect with your business and make it easy for them to do just that. If you’re not easing website visitors toward the buyer funnel, then your business is missing out on valuable opportunities. There are plenty of ways to optimize your website for lead capture. Read the tips below for more information on converting website traffic into leads.

Add live chat to your website

Your website should offer visitors numerous paths to take toward connecting with your business. One of those communication channels should be chat. This website-based messaging platform could help you filter qualified leads directly to your sales or intake team. After all, people are looking for opportunities to connect with brands through text-based channels. In fact, 73 percent of consumers call live chat the most satisfying way to communicate with businesses, according to an Invesp infographic. And 42 percent noted that chat is their preferred method of sending contact information.

Live chat agents, whether they’re your employee or third-party providers, can engage with website visitors instantly and capture their contact information before they leave to check out your competitors. That’s a valuable tool that asks less of your visitors than submission forms, phone numbers of email addresses. After all, all they have to do is click a button to begin chatting with a business representative.

A well-designed landing page can help you increase website leads.
A well-designed landing page can help you increase website leads.

Leverage targeted landing pages

Your website should include pages dedicated specifically to converting visitors into leads for your business. These landing pages should be tailored to the target audience’s needs and interests. The more of these customized landing pages you have, the better your chance of conversion is on a per lead basis. For example, businesses with from 31 to 40 landing pages generated 7 times more leads than those that had five or fewer landing pages, according to Hubspot.

Each landing page design should be built around the target audience. For example, if landing page visitors are directed there through social media, acknowledge that. You could add a headline that reads “Thank you for your interest in our Facebook Page.” That way, the individual’s experience is personalized. Tailoring landing pages to visitors’ experience will help you improve conversion rates.

Make design a top priority

Unfortunately, when it comes to the internet people tend to judge books by their covers. An ugly webpage isn’t going to get many conversions. Whether you have a current employee build your website or hire an agency to take care of the job, the bottom line is it should be well designed. A good-looking website will help you capture more prospects’ contact information. An ugly one, on the other hand, will drive people away before they have time to identify the value of your services.

There are a number of details you should pay special attention to when you’re redesigning your website. Here are a few things to keep an eye on:

use video to increase leads from your website.
Video can help you increase leads from your website landing pages.

Tap into the power of testimonials

People prefer to make purchases on the recommendation of their peers. Sales tactics from strangers are much less convincing than pitches from parents, friends or neighbors. And you should take advantage of that tendency by leveraging testimonials on your website. If you can find clients who will agree to get in front of a camera to speak to the benefits of your services, you should have them do just that. But even if you can’t find anyone to help you produce a testimonial you can still take advantage of satisfied clients to produce content. For example, you can produce a case study to convince prospects to set up an appointment to learn more.

Video has vast potential

Video has been having a moment for a while now, and it’s not ending anytime soon. It is engaging and easier to share than ever before. And businesses are taking advantage in order to communicate information and convert prospects into customers. Of course, sharing video via social networks such as Facebook or YouTube is obvious. They make it easy to share this content, and everyone else is already doing it. So why not push your own video over platforms built to make it easy?

However, social networks aren’t the only place where video has value. Your website should make heavy use of video as well. It’s more effective than other varieties of content at communicating a message quickly. And video offers opportunities to present compelling imagery and soundbites in your effort to convert website visitors. Video is especially powerful in combination with landing pages designed to drive individuals to provide contact information.

A website optimized to capture leads requires traffic

A website optimized to convert website visitors into leads requires traffic in order to achieve that goal. Only once your website is getting a healthy amount of traffic will your business reap the reward. In order to get more traffic to your website you’ll need to invest in maintaining a social presence, generating content that brings people to your site and ensure your business has a positive online reputation.

Once you have a steady stream of visitors coming to your website every day, the changes to you make to optimize your site for conversions will pay dividends. You’ll ultimately see more engagement with your website, and more leads coming through landing pages, live chat sessions and more. With the right amount of traffic and some small site adjustments, you’ll be able to increase leads from your website.