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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
Every Google I/O feels like a firehose of announcements. Dozens of new AI tools, upgrades, and demos—some practical, others experimental. The real challenge isn’t keeping up, it’s figuring out which innovations will actually matter to businesses, creators, and growth teams in 2025.
We’ve narrowed it down. Out of the 12 headline AI tools Google showcased, here are the three worth paying attention to—and why they’re not just cool, but game-changing.
Most AI models reply instantly. Gemini 2.5 Deep Think is different. It’s designed to pause, reflect, and reason before generating answers.
This is AI moving from “quick answers” to true analysis and strategy. Businesses can expect more thoughtful recommendations, better data synthesis, and fewer errors when the stakes are high.
Also read: AI + Human Support: Ultimate Conversion Power
Think of Mariner as an AI co-pilot for the browser. It’s not just conversational—it’s agentic, meaning it can take action.
This is the future of AI assistants—not just telling you what to do, but doing it. Imagine research tasks, booking processes, or repetitive workflows handled entirely by AI while you focus on strategy.
Google’s text-to-video model just leveled up. Veo 3 is built for the content economy, making professional-looking video faster and cheaper.
Video is the most engaging format on the internet. Veo 3 makes it accessible, scalable, and affordable for teams who need content constantly.
Also read: AI Conversion Strategies in Marketing: What Works vs. Hype
Google showcased 12 AI tools this year, from Imagen 4 (AI image gen) to Live Speech Translation and Gemini quizzes. All exciting, but not all equally impactful.
Here’s how the top three compare to the broader field:
| Tool | Category | What It Does | Why It Stands Out |
| Gemini 2.5 Deep Think | Reasoning AI | Tackles complex, multi-step problems | Brings depth and reliability to AI outputs |
| Project Mariner | Agentic AI | Acts autonomously in the browser | Shifts AI from “advisor” to “doer” |
| Veo 3 | Creative AI | Generates vertical 1080p video | Solves the content bottleneck for brands |
| Imagen 4 | Image Gen | Creates photorealistic pictures | Strong, but crowded category |
| Gemini Quizzes | Education | Auto-creates quizzes for learners | Useful, but niche |
| Live Speech Translation | Language AI | Real-time multilingual translation | Great, but incremental |
The takeaway: These three—Deep Think, Mariner, and Veo 3—aren’t just upgrades, they represent entirely new directions: deeper reasoning, autonomous action, and scalable creativity.
Gemini 2.5 Deep Think is Google’s advanced AI model designed to pause before responding. Unlike traditional AI, it focuses on deep reasoning, making it ideal for solving complex problems in math, science, and coding.
Project Mariner is an agentic AI that automates tasks inside your browser. It can read forms, navigate websites, and retrieve data autonomously, reducing manual work for professionals and businesses.
Veo 3 is Google’s AI video generation tool built for social media platforms like TikTok, YouTube Shorts, and Instagram Reels. It creates professional-grade videos quickly and affordably in 1080p.
The three most impactful tools are Gemini 2.5 Deep Think, Project Mariner, and Veo 3. They redefine reasoning, automation, and content creation in the AI space.
While Google introduced 12 tools in 2025, these three stand out because they represent entirely new directions in AI: deeper reasoning, autonomous browser actions, and scalable video creation.
AI is evolving from being a helper to being a partner—one that can think harder, act smarter, and create faster.
If you want a snapshot of the future, these are the tools to watch. The rest will follow—but these three are already rewriting how we solve, work, and create in 2025.
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