3 Ways to Optimize Your Google Business Profile for Lead Gen

While you can invest a great deal of money in your website, it’s important to remember users don’t just discover it out of nowhere. Usually, people find companies through avenues such as Google, so it’s more important than ever for companies to have optimized Google Business Profiles to attract leads and increase conversions. Read on to learn how exactly your Google Business Profile should be structured and the best way to attract new customers.

Claim Your Google Business Profile

The U.S. Census Bureau estimates that over 4.5 million businesses are created each year. And with competing names and industries, it’s more important than ever to claim your Google Business Profile before your competition snaps it up. If you don’t see a listing for your business yet, you can create one. Here’s what to do to get started: 

  1. Sign in to your Google account 
  2. Click on “Create a profile”Screenshot of a Google Business Profile
  3. Type in the name of your business
  4. Click “Next”
  5. Add your location 
  6. Enter your industry
  7. Enter your hours of operation

An optimized Google Business Profile tells customers you have a trustworthy business that continually posts updates. You may have previously tried searching for a company and discovered it didn’t have a Google Business Profile and, therefore, decided against using them. 

While you may not have a location your customers can visit, we strongly recommend entering your location to attract local customers. This helps tailor users’ search results if they’re looking for products or services near where they live. 

While you may not think listing your hours of operation is useful, you’d be surprised by how many people look for this information when searching for companies. Whether potential customers need to know your hours to visit you in-store or want to know if your sales team operates on the weekend, displaying your opening hours allows you to be honest and transparent and avoids abrasive conversations when people try to contact you outside your hours of operation. 

This can also be a useful tool during the holiday season when business hours may be altered. Instead of clogging up your phone lines and inboxes with customers questions about hours of operation, Google Business Profile answers their questions. 

Ask Customers for Reviews

There’s no denying the effect reviews have in modern society. Reviews have quickly grown to demonstrate quality and trustworthiness. If you don’t have any reviews to show for your business, this can be a bit of a red flag to potential customers. 

That’s because your online presence matters more than ever. The more quality reviews you have, the better chance you have of attracting new customers. Similarly, the more positive reviews you have, the more you’re able to afford a negative review, as they can easily get buried in a sea of good reviews. But if your company only has four 5-star reviews and two 2-star reviews, customers are likely to take note and go elsewhere. 

While it would be beneficial if customers actively left reviews for businesses without being prompted, this isn’t the reality for most industries. Unfortunately, customers are much more likely to leave a negative review for a business than a positive one, which is why we recommend directly approaching satisfied customers to ask for reviews. 

You can find crafty ways to ask for reviews without coming across as pushy. Lots of companies run competitions to encourage people to review their products or services. They then choose one lucky reviewer to be provided with a gift. Other companies take on a more empathetic approach and create copy surrounding how grateful they’d be for feedback to improve. Depending on your business and overall tone of voice, you can find a method to politely ask for reviews. 

Utilize Google Business Profile Posts

One of the best things about Google Business Profile is the ability for companies to create posts. This allows businesses to share exciting news or inform their customers a product is back in stock. 

Using Google Business Profile posts allows you to directly engage with your customers and shows potential customers your company is up to date and progressing. When you search for a company on Google and find its latest post was uploaded 5 years ago, it may appear that the company is no longer operating or in demand. 

The great thing about Google Business Posts is you can use text, videos and photos to connect with your target audience. This helps improve the customer experience by allowing you to promote sales, events, specials, offers and more exciting news. Customers feel in the loop and updated while you avoid having to answer questions that are already posted on Google. 

Simply head to the Updates section of your Google Business Profile, and select “from the owner.” You can then create a new post for new and potential customers to engage and interact with. 

Even better, Google Business Posts are tailor-made to operate even when you’re not around. For example, if you’re listing an offer, you’ll need to enter the start and end date. This means the offer automatically expires after the date you’ve listed on your post. It even creates a “view offer” action button directly for you to encourage leads. 

The best news of all? All these exciting tools are at your disposal without a price tag! That means you can leverage your marketing strategy without making a dent in your pocketbook. Google Business posts help improve lead generation and SEO, while enhancing your overall online presence. 

Respond to Potential Customers 

Facebook messenger live chat

Long gone are the days when businesses take on an impersonal approach. The more you interact with potential customers, the better the outcome. Google Business Profile allows you to respond to potential customers directly, improving relationships with your local community. This helps you to quickly become a trusted authority in your respected industry. 

With Google’s Business messaging feature, users can directly chat with your business via Google Search or Google Maps. Blazeo (formerly ApexChat) has agents available to chat with these visitors directly on your behalf, allowing you to collect valuable lead information without having to recruit more employees.

Blazeo (formerly ApexChat) runs a 24/7 managed chat service allowing you to collect data at all hours of the day. As customers often submit inquiries outside standard business hours, this helps your company look responsive while improving your data collection efforts at the same time.  This feature drives customers to your store and turns local searches into sales. 

Get in Touch

If you’re looking to amplify your Google Business Profile, get in touch with our team today. Blazeo (formerly ApexChat) can elevate your online presence and lead to more conversions than ever.