Facebook Live for Businesses: Tips for Generating Leads

Good marketing uses video to generate more connections with prospective customers. Great marketing uses live video to build those relationships in real-time. And for live streaming, there are few tools better than Facebook Live for businesses. 

How Facebook Live can help generate leads

From April 2019 to April 2020 the online live streaming industry grew 99%, according to a StreamElements report.

And you shouldn’t expect engagement with live video to slow anytime soon. Like live chat over form submissions, it’s a powerful channel for reaching prospects because you’re connecting with them in real-time. 

In fact, consumers watch live video between 10 and 20 times longer than on-demand content, according to IBM. Moreover, TechJury found that 80% of viewers would rather watch a live stream than read a business’s blog and 82% of viewers prefer live video compared to looking at brands’ social media posts. 

If you can build an audience for your live video content, they’re likely to stick around for a while. And they’d prefer hearing what you have to say there than most other places. It’s that preference for live video that makes Facebook Live a powerful lead generation opportunity for businesses. 

Collecting leads through Facebook Live events

Marketing attracting leads

People will like watching your Facebook Live streams, but will they convert into leads? Not automatically. You may need to take a few extra steps to make sure that attendees convert into leads for your business. 

Here are some ways you can ensure Facebook Live attendees convert:

1. Just ask!

This one’s simple. You can just ask your viewers to provide their information. Essentially a live call to action. Just choose a segment during your live event in which you set aside time to ask viewers to provide their emails, phone numbers, or other necessary lead information. If your event and call to action are compelling, this may be enough to squeeze some leads out of your live stream!

2. Include a CTA

Other than your ask during the stream, you should make sure to include CTAs for viewers to follow. For example, add a link to the post or in the comment section of your live stream. Make sure that you give your viewers somewhere good to go that will continue pushing them down the buyer funnel. Don’t forget to add text before the link making a compelling pitch for a click! 

3. Repurpose your video

Facebook will save your live event video as a post once you’re done. You can continue using that video in order to get more leads out of it after your event has ended. For example, you can pay to promote the post to a larger audience in addition to those who attended. 

4. Offer viewers unique deals

Exclusivity has a powerful draw. For example, you can use it to promote your event and to convince attendees to convert into leads for your business. Mention in promotions for the event that you’ll be offering a unique discount code for attendees. Make good on the offer during your live stream and then watch as leads come in with the discount code looking to learn more. 

Getting people to attend your event is half the battle! Once they’re there, if you’re offering compelling content then the conversion should be simple. 

Promoting your event

Announces a Facebook Live event

Of course, in order to convince people to convert you need to get them to your Facebook Live event in the first place. Luckily, the event will be taking place on one of the internet’s best promotional tools!

Facebook is a great place to start advertising the event. From there, there are a number of other ways you can ensure you get the right attendance. Here are different ways to promote your live stream on Facebook and beyond: 

1. Post about the event

If you’re holding a Facebook Live event the first place to promote it is on Facebook! Facebook posts will help you begin getting the word out. However, keep in mind that Facebook doesn’t offer posts much organic exposure. If you really want to spread the word about your upcoming event you may have to pay to boost your post to a larger audience. 

You can also post outside of Facebook too. Do you have a LinkedIn or Twitter? Remind followers there about your upcoming Facebook event. 

2. Targeted ad campaign

Boosting Facebook posts will ensure more people see them. Targeting your Facebook ads will help you make sure the right people see them. A pay-per-click or pay-per-impression ad can help you can the word out about your event; directly to the people most likely to convert into leads after attending. 

3. Run an email campaign

Do you have a list of leads that need nurturing? Or prospects who need to be reinvigorated about your product or service? Invite them too! Run an email campaign inviting people on your email list to attend your upcoming event. 

4. Add a reminder to your website

If your website has a section for promotion or news you can also promote your upcoming Facebook Live event there. For example, use a CTA that brings prospects to a page where they can add the upcoming event to a calendar such as Google Calendar.

Use regular live stream events to keep leads coming

Facebook Live for businesses is a great tool to leverage. If this works for you, keep it up! Regular Facebook Live events can become something that prospects look forward to. If you’re offering something of value on a consistent basis, word will spread about your live streams. Then you can let the organic buzz generate an audience for you.

Facebook Live is a great way to capture new leads for your business because it offers real-time engagement with prospects. It’s hard to get better than that.