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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
For small and mid-sized businesses (SMBs), getting traffic to your website isn’t the hard part—it’s converting those visitors into actual leads that’s the real challenge. With average website conversion rates hovering around 2%, that means 98 out of every 100 visitors leave without taking any action.
But here’s the good news: You don’t need a full-scale redesign or an expensive ad campaign to fix that. You just need to optimize a few key elements of your site.
Below, we’ll walk you through five actionable, real-world strategies SMBs can implement right now to start converting more visitors into qualified leads.
First impressions happen fast—within seconds, actually. The moment someone lands on your website, you have a narrow window to catch their eye and show them they’re in the right place.
Live chat tools (especially ones that greet users automatically) have been shown to significantly reduce bounce rates and boost engagement. According to research from Zendesk, 73% of customers prefer live chat over email or phone.
Let’s say you're running a dental clinic or medspa. A visitor drops by after business hours. If your website immediately prompts them with a chat message like “Have questions? We’re here to help,” it creates instant connection—and a much higher chance they’ll stick around and engage.
👉 Pro Tip: Use Blazeo’s AI-powered chat solution to greet and qualify visitors in real-time, 24/7.
No one gives up their email or phone number without a reason. That’s why your site needs to clearly answer the visitor’s unspoken question: “What’s in it for me?”
Whether it's a free consultation, downloadable resource, or helpful tool, your lead magnet must offer real value.
Examples include:
By giving something first, you build trust and pave the way for meaningful conversion.
👀 Check out this related article: The Anatomy of a High-Converting Lead Magnet
Every single page on your website should guide the visitor toward the next step. Unfortunately, many SMBs bury their CTAs or use vague language.
Use action-driven, benefit-focused CTAs like:
Your CTAs should be:
💬 Blazeo’s in-chat CTA feature lets visitors take action—like booking appointments—without ever leaving the conversation. That’s frictionless lead generation in real time.
All leads aren’t created equal. If you’re spending hours chasing cold or low-quality leads, it’s time to add some intelligent filtering to your funnel.
Even simple qualifiers like zip code, service need, or budget range can help determine whether someone’s a good fit. For example:
The goal? Spend time on the right people, not just any people.
🔥 Related: How Blazeo Filters Leads with Smart Pre-Qualification
Most visitors won’t convert immediately. In fact, studies show it takes 5–7 follow-up interactions before a customer is ready to buy.
A structured follow-up strategy might include:
SMBs that prioritize timely, thoughtful follow-ups often double their conversion rates. Just remember: the key is relevance and timing—not spam.
💡 Use tools like HubSpot or Mailchimp to automate and personalize follow-ups at scale.
Your website is more than a digital brochure—it’s a lead generation machine waiting to be optimized. By engaging visitors quickly, offering upfront value, using powerful CTAs, filtering leads smartly, and following up consistently, you’ll turn more clicks into conversions.
🔗 Want help putting these strategies into action? Book a demo with Blazeo now and discover how we help SMBs convert website traffic into real growth.
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