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Learn about new developments in ad conversion and experience how our products have connected local businesses with valuable customers.

AI Conversion Strategies in Marketing: What Works vs. Hype

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AI Conversion Strategies in Marketing: What Works vs. Hype

If you’ve spent the last year drowning in endless AI promises, you’re not alone. The big question marketing teams keep…

SMB Marketing Trends 2025: Budgets, Challenges & Growth

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State of SMB Marketing in 2025: Budgets, Battles, and the New Growth Levers

SMB Marketing Trends 2025 – Digital Strategies Driving Small Business Growth If 2024 was the year of testing AI in…

Fix Paused Google Local Services Ads: 5-Step Rescue Plan

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Fix Paused Google Local Services Ads: 5-Step Rescue Plan

Has your phone stopped ringing? Are your Google Local Services Ads (LSAs) suddenly… dead? You’re not alone. On July 22,…

Instagram Just Became Google: 7 Moves to Hijack Page-One Traffic Before Your Competitors Do

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Instagram Just Became Google: 7 Moves to Hijack Page-One Traffic Before Your Competitors Do

Instagram has quietly evolved into a search engine. And while most marketers are still chasing likes, the smart ones are…

Cost per Acquisition vs Cost per Lead

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Cost Per Acquisition vs. Cost Per Lead: Key Differences Explained

(Updated 6/27/2025) When running marketing campaigns, understanding the differences between Cost Per Acquisition (CPA) vs. Cost Per Lead (CPL) is…

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How to Get Started with Marketing Automation

We explore how you can automate various aspects of your marketing and dive into some potential benefits marketing automation can bring.

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Understanding SGE: The Future of Google’s AI-Powered Search Experience

(Updated on 3/5/2025) Introduction: The Rise of AI in Search Google's Search Generative Experience (SGE) is redefining the way users…

AI-Powered Predictive Marketing: Anticipating Customer Needs & Driving Leads

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AI-Powered Predictive Marketing: Anticipate Customer Needs & Boost Leads

In a digital world where consumer expectations are higher than ever, reactive marketing is no longer enough. Customers want timely,…

AI-Powered Emails: Smarter Automation, Higher Engagement

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AI-Powered Emails: Smarter Automation, Higher Engagement

In today’s fast-paced digital world, inboxes are flooded with promotional emails daily. Yet, only a handful manage to grab attention,…

AI in Video Marketing: Revolutionizing Engagement, Personalization, and Lead Generation

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AI Video Marketing: Boost Engagement & Leads

Video marketing is no longer simply about producing visually appealing content. Today, with the advent of artificial intelligence (AI), video…

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