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As of March 2024 we have renamed Apexchat to Blazeo. We are excited to share the next part of our journey with our customers and partners.
The name ApexChat implies that we are primarily a chat company, which is no longer true. Now we have many offerings, such as call center services, AI, Appointment setting, SMS Enablement, Market Automation, and Sales acceleration (Q2 2024), that go beyond chat. The new name will not only allow us to convey the breadth of our offering but will also better convey our company’s mission and values.
Blazeo, which is derived from the word Blaze, evokes a sense of passion, speed, and energy. A “Blaze” is captivating, illuminates, and represents explosive growth. Blazeo encapsulates our mission to ignite such growth for our customers and partners by delivering innovation with passion, speed, and energy.
(Provided by SMBteam)
Let’s face it…running a law firm is anything but easy.
As the owner, you’re doing everything–managing cases, generating leads, signing new clients, managing a team, keeping track of the endless administrative tasks…it never ends.
Studies show that the average attorney spends six out of eight hours every day on non-billable tasks.
Let's add that up.
AI could save professionals up to 12 hours per week in the next five years. That's 200 hours per year. If your billable hour is $300, that's $60,000 right there. What if you could automate the most time-consuming tasks?
If you don’t figure out something, you know that the quality of your firm will decline. You know there’s a limit to the number of clients you can handle and tasks you can manage, which means there’s a bottleneck to your firm's growth.
You. You’re the bottleneck. But there is a fix.
Artificial Intelligence for law firms makes automating your countless tasks a reality. Law firm AI tools like ChatGPT can transform your firm and your life.
Your marketing campaigns, lead generation, and client support can all be streamlined, freeing you up to plan the growth of your firm. Whether you’re a solo practitioner or running a midsize firm, embracing AI can give you a competitive edge in an increasingly tech-savvy industry.
Let’s dive into how AI tools are changing the game for law firms and show you practical ways to use them to your advantage.
Let’s start with ChatGPT—the AI tool that has been integrated into just about every industry.
Its utility comes in handy in the legal industry too. And now there’s a built-in option to keep the information you plug into it private to protect client data.
Think of ChatGPT as your personal marketing assistant, available 24/7 to help with content creation, client engagement, and even internal processes.
Take the example of attorney Keith Whiddon.
He wanted to create a book answering common client questions but kept hitting a wall because it was too general on too many topics. Plus, he simply didn’t have time to be as thorough as he wanted with it. He knew for it to be a valuable resource for clients…it needed to be, well, valuable.
Instead of shelving the project, he turned to ChatGPT.
By feeding it specific prompts like, “You’re a criminal defense lawyer writing for a high school-educated audience,” he was able to generate clear, client-friendly responses.
The result? An engaging resource that showcases his expertise and builds trust with prospective clients—all while saving him countless hours.
The key to success with ChatGPT lies in the prompts. The more specific you are, the better the results.
Asking, “What’s the law on DUI?” might yield generic responses. But prompting it with, “Explain Louisiana DUI laws in a simple, conversational tone for a potential client,” will give you tailored, actionable content.
ChatGPT thrives on context.
Think of it as your brainstorming partner—it works best when you feed it detailed instructions and clear objectives.
Without a steady flow of new leads…you’re law firm can’t survive.
But law school didn’t teach you how to get new leads. It taught you how to be a good lawyer.
AND generating leads is time-consuming. You need to make ad campaigns, videos, blog content, and constantly think of new ideas.
Law firm AI, however, can make this process faster, smarter, and more efficient.
The key to getting leads through digital marketing is understanding the concept of “searcher intent.”
Searcher intent simply means, what are your clients looking for online? What problems are they trying to solve and what are they getting at with their Google searches, etc.
ChatGPT can help you identify low-competition, high-value keywords tailored to your practice areas. Say, you’re a divorce lawyer–you might ask ChatGPT for blog topics like, “The top 5 questions people have about child custody” or “Tips for navigating the mediation process.”
This kind of targeted content not only drives traffic to your website but also positions you as an authority in your field.
You can also ask ChatGPT for keywords for those topics–and it may even give you ideas for other posts.
We’ve seen it all too often. Most lawyers cast a wide net with their marketing, targeting as many potential clients as possible.
But, success often lies in targeting a specific type of client. ChatGPT can help you create detailed client avatars, outlining everything from demographics and pain points to preferred communication styles. These insights allow you to craft messaging that hits home with your audience because you know them on a deeper level.
The more you can “come alongside” them and relate to their problems…the more you can gain their trust. And offer your services as the solution.
Fortune is in the follow-up.
Follow-ups are essential for turning leads into clients, but they can be a logistical nightmare. Law firm AI tools like ChatGPT can draft personalized email and text templates for different types of leads, ensuring consistent communication without eating into your schedule.
Back to our attorney, Keith Whiddon. He used this approach to automate his follow-up process, improving his lead conversion rate while saving hours each week.
It’s like having a sales assistant who never misses a beat.
First impressions are everything.
A clunky intake process can cost you clients before you even get the chance to show them what you can do.
AI-powered intake systems can solve this problem by automating the process. And you don’t have to sacrifice personalization to do this. You want your clients to be heard and understood, after all.
Imagine a potential client visiting your website at midnight with a pressing legal question. Instead of waiting for office hours, they can interact with an AI-driven chatbot that answers basic inquiries, collects information, and schedules consultations—all in real-time.
That’s high-quality customer service without having to pay a salary to an extra employee.
NLP-powered tools can categorize and prioritize client inquiries, ensuring that urgent matters get immediate attention.
This not only saves your team time but also improves the client experience by providing swift, relevant responses.
By integrating AI tools with your customer relationship management (CRM) system, you can ensure that all client data is organized and accessible.
This makes follow-ups, scheduling, and case management more efficient, allowing you to focus on delivering top-notch legal services.
Creating consistent, high-quality content is one of the best ways to attract clients…
…but it’s also one of the most time-consuming.
Enter ChatGPT (surprise, surprise.)
If you’ve ever stared at a blank screen trying to come up with content ideas, you know how frustrating it can be.
Not only do you have to be creative one demand…it takes up your valuable time.
But…it’s vital to your marketing.
Firms that regularly update and add content to their websites attract 400% more traffic compared to those with inactive blogs.
Approximately 76% of law firms have reported acquiring new clients through their content marketing initiatives, which often include video content.
ChatGPT can generate a list of topics tailored to your practice areas, ensuring you never run out of fresh ideas.
A family law attorney might ask, “What are 10 blog post ideas about divorce mediation?” In seconds, ChatGPT delivers actionable suggestions that align with client interests and SEO goals.
Legal jargon can be intimidating for clients. In fact, you should always try to speak at or below a 6th-grade reading level.
ChatGPT helps you break down complex topics into simple, relatable language. Using prompts like, “Explain the difference between a will and a trust as if I’m 5 years old,” you can create content that engages and informs your audience.
Don’t have time to write new material? Use Law firm AI to repurpose your existing content.
Turn video transcripts into blog posts, create social media captions, or update old articles with fresh insights.
ChatGPT makes it easy to extend the life of your content without doubling your workload.
Law firm AI isn’t just for marketing—it’s also a powerful tool for legal research and case preparation.
Back to our friend, attorney Keith Whiddon. Keith used ChatGPT to rewrite a poorly drafted motion, transforming it into a clear, judge-friendly document.
He also relied on AI to craft jury selection questions, develop case arguments, and brainstorm closing statements.
With ChatGPT as your assistant, you can streamline repetitive tasks, leaving you with more time to focus on strategy and client advocacy.
One of AI’s most underrated benefits is its ability to spark creativity. Need a compelling analogy for your closing argument? ChatGPT can help.
For example, a personal injury lawyer might compare the impact of a car accident to a football helmet: “Even though the helmet isn’t visibly damaged, the brain inside can suffer severe trauma.”
By using relatable analogies, you can connect with your audience on a deeper level and make your arguments more persuasive.
It’s all about fighting Writer’s Block and the dreaded blank screen.
It’s one thing to take your time doing a task…it’s another sitting in front of a screen hoping you can start the task soon.
The legal industry is evolving, and those who embrace AI will have a distinct advantage.
If you don’t leverage AI tools like ChatGPT, you risk falling behind.
You may be asking "where do I start"?
We put together a 100% free course with prompts, videos, and tutorials.
Everything you need to start using AI to make your firm more efficient and effective.
Ready to see what AI can do for your law firm but don’t know where to start? We have a FREE Law Firm Growth AI Bundle that will help you master AI tools like ChatGPT.
Get instant and free access here and take your practice to the next level.
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