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Case Study

Zirkin & Schmerling Relies on Blazeo to Show Up for Their Community 24/7

Zirkin & Schmerling Law is a group of six attorneys with 100+ years of experience combined. They advocate for the rights of injured victims throughout Maryland in the areas of personal injury, car accidents, dog bites, slip and falls, and workers' compensation.

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A group of attorneys

A group of six attorneys

 

100+ years of experience combined

100+ years of experience combined

Blazeo Live Chat Blazeo Live Chat

Initially Set Up Live Chat to Sign More Cases Every Month

They turned to Blazeo (formerly ApexChat) to provide a good customer experience on their website. In order to further serve their community, they have developed a blog rich with resources for people who might have just been hit by a car, or bit by a dog. Integrating Blazeo chat ensures that clients can be captured after benefiting from these invaluable guides and resources.

In the last 6 months, Blazeo chat saw thousands of people pinging on the chat to contact Zirkin & Schmerling. Answering, sorting and routing all inquiries on chat, Blazeo live chat agents helped Zirkin & Schmerling consistently capture qualified cases every month.

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Challenge: Answering client calls 24/7

Josh Schmerling has been thrilled with Blazeo chat and the consistent flow of new clients it captured for their business. But he realized that chat was only one of the primary channels where clients reached out. He turned his focus to the next biggest channel where he believed they could provide a greater customer experience in answering calls.

Zirkin & Schmerling Law understood quickly that people sought their help in any hour of the day and week, and if they weren’t there to pick up the phone, then their prospective client would go to the next person in the line. The lack of a reliable voice service cost them business.

“If you don’t answer the phone right away, they will go find the next person” Josh Schmerling, Partner at Zirkin & Schmerling Law “If you don’t answer the phone right away, they will go find the next person” Josh Schmerling, Partner at Zirkin & Schmerling Law

Solution: Adding Blazeo Voice Call Center into the mix

Josh Schmerling solved this problem by adding Blazeo Voice to the mix of services to optimize their ad conversion flow. Blazeo Voice is powered by a US-based call center that is created by recruiting the top 1% of the talent pool. Connecting Voice with our Retainer Contract Signing product, Blazeo agents not only answer phone calls for Zirkin & Schmerling, but they also close and sign qualified cases on the spot, preventing the client from shopping around and costing them business.

Zirkin & Schmerling required the calls to be taken like their internal team would take them, with professionalism, courtesy and commitment to client engagement and retention. Additionally, they had specifications based on case type in order to successfully qualify prospective clients. The Blazeo Voice team quickly internalized Zirkin & Schmerling’s customizations. With the ability to have a custom qualification in each call sped up their workflow and shortened the time until they can start working on the case.

"It's important that we show up for our community at anytime of the day as accidents are not limited to 9-5. Blazeo Voice enables us as an extension of our team, so we're there when clients need us the most."

Josh Schmerling Partner at Zirkin & Schmerling LawJosh Schmerling
Partner at Zirkin & Schmerling Law

Results: More cases signed = More injured victims helped

The more cases that Zirkin and Schmerling Law sign up the more it allows them to help victims that have been injured.  Often injured victims are up against billion dollar insurance companies so it’s important that they have strong advocates. 

Knowing that every ring counts, Blazeo Voice team answers the phone promptly, with the longest response time recorded as 36 seconds. Answering 1,000+ calls in the last 6 months, Blazeo Voice team will continue to enable Zirkin & Schmerling to be a 24/7 resource for their local community in Maryland.  Also feel free to check out Zirkin and Schmerling Law at www.ZandSLaw.com.

“Retainer contract signing brings so much value to our workflow. Blazeo team delivers us signed contracts with qualified clients so the initial administrative work is done. We jump into progressing the case forward and helping people right away.” Josh Schmerling, Partner at Zirkin & Schmerling Law “Retainer contract signing brings so much value to our workflow. Blazeo team delivers us signed contracts with qualified clients so the initial administrative work is done. We jump into progressing the case forward and helping people right away.” Josh Schmerling, Partner at Zirkin & Schmerling Law